enterprises (SMEs). Such a model enables ITC to participate effectively in strengthening
the capability of these SMEs, thereby enhancing the competitiveness of the entire value
chain. ITC is engaged in further expanding its distribution and delivery bandwidth to
serve as a springboard to cater to a much wider range of FMCG products.
The launch of three brands Spriha, Nivedan and
Ashageet in six fragrances marked ITCs foray into the marketing of
Incense Sticks. Distribution is being extended in a phased manner to cover all target
ITCs Safety Matches were launched in August 2002. The
Companys brands iKno, Mangal Deep, Delite, Vax Lit and Aim
have met with encouraging consumer response and gained impressive market shares.