Strategic
customer-centric focus on product quality, technology upgradation, productivity
improvement and enhanced value addition to brands has enabled consolidation of ITC’s
leadership and market standing.
Investments of nearly Rs.1300 crores in
state-of-the-art technology have made possible product offerings to Indian consumers of
the finest global quality. All four production facilities were modernised and upgraded to
international benchmarks. The new generation factory at Bengaluru is comparable to the
best in the world. The factory at Kolkata, which has attained one of the highest
productivity levels, was the first cigarette factory in the world to earn ISO 14001
certification.
Successful leveraging of deep insights into
consumer preferences resulted in the introduction of several distinctly differentiated and
perceptibly enriched products in every segment. ‘Classic Milds’ and
‘Classic Ultra Milds’, ‘Gold Flake Lights’, the super premium
‘Insignia’ and flavoured cigarettes like ‘Bristol Menthol’ and
‘Capstan Menthol’ have become trendsetters.
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