ITC's FMCG products directly reach

over 2 million outlets.

The new FMCG businesses, nurtured over the last decade or so, have crafted a vibrant portfolio of

It is ITC's strategic intent to secure long-term growth by synergising and blending the diverse pool of competencies residing in its various businesses to exploit emerging opportunities in the FMCG sector.

Some of ITC's brands that have gained significant market standing among consumers are Aashirvaad, Sunfeast, Bingo!, YiPPee!, Candyman, mint-o and Kitchens of India in the Branded Packaged Foods space; Essenza Di Wills, Fiama Di Wills, Vivel and Superia in the Personal Care Products segment; Classmate and Paperkraft in Education & Stationery products; Wills Lifestyle and John Players in the Lifestyle Apparel business; Mangaldeep in Agarbattis as well as Aim in Matches.

ITC's FMCG PORTFOLIO

A Selection of Brands