~ Sunfeast YiPPee! partners with bigbasket enabling consumers to grab YiPPee! 'My' range noodles exclusively for a period of one week, after which it will be available in retail stores nationwide~
Sunfeast YiPPee!, one of the most popular instant noodle brands in India, unveils its all new 'My' range noodles with fournew exciting variants - My Crazy Chow, My Madly Manchurian, My Mystery Masala and My Truly Chicken.
As part of the partnership, YiPPee! 'My' range will be available exclusively on bigbasket for one week, following which it will be distributed to all modern format and general trade stores nationwide. With YiPPee! 'My' range, the brand expands its portfolio to young consumers with unique offerings that reflect their consumption choices and provides a new twist with unique flavour combinations. Each pack is of 60gms and all vegetarian variants are available for Rs 15 while the non-veg, Truly Chicken variant is priced at Rs 18.
Commenting on the collaboration and launch Mr. Hemant Malik, Divisional Chief Executive - Foods Division, ITC Ltd. “At ITC Foods, we are committed to providing unique, differentiated and delightful food experiences to our consumers. Sunfeast YiPPee! was launched with the core thought of creating a distinct brand in the noodles segment by offering new exciting choices. With the launch of the new variants under the 'My' range, we intend to widen the brand's target audience. YiPPee! 'My' range has been crafted keeping in mind the taste preference of young adults and we are confident that it will garner appreciation from our target audience. The digital world including e-commerce platforms is an effective tool to strengthen the brand's visibility and build consumer franchise and this collaboration with bigbasket is a meaningful endeavor to bring the flavourful experience of YiPPee!'s new variants closer to our consumers.”
Talking about the exclusive collaboration, Mr. Hari Menon, Co-founder and CEO, bigbasket said “Product marketing is witnessing a paradigm shift in India. Many players are also launching their products online thanks to the surge in e-commerce in the country. We are delighted to be partnering with Sunfeast YiPPee! to launch the new variants of their widely loved instant noodles exclusively on the bigbasket portal. It is a never-before offer which will not only catapult the popularity of the brand but also resonate with bigbasket's policy of bringing new and exciting offers to our customers. Our endeavour is to make customer experience better at every step and this partnership will do that and more.”
YiPPee! noodles are tested at ITC's state of the art NABL - certified Life Sciences and Technology Centre (LSTC), Food Safety and Standards Authority of India (FSSAI) notified and NABL accredited - external laboratories.
About ITC
ITC's Branded Packaged Foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Bingo! Sunfeast, Fabelle, Sunbean, Yippee! Kitchens of India, B Natural, ITC Master Chef, Farmland, mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Biscuits, Confectionery & Gums, Snacks, Noodles & Pasta, Beverages, Dairy, Ready to Eat Meals, Chocolate, Coffee and Frozen Foods.
ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.
ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, relevant consumer insights, a deep understanding of the Indian palate gained from its Hotels business, its agri-sourcing & packaging strengths, exciting, innovative communication and an unmatched distribution network.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of Branded Packaged Foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.
About bigbasket
bigbasket was founded in December 2011 in Bangalore by a team of five - V S Sudhakar, Hari Menon, Vipul Parekh, V S Ramesh and Abhinay Choudhari. The team has both offline and online retail experience, as they had earlier set up India's first e-commerce site FabMart.com in 1999, and then established the Fabmall - Trinethra chain of more than 200 grocery supermarket stores in southern India. Servicing over 10mn registered customers and 1 lac orders/day bigbasket has grown into India's largest online supermarket with over 20,000 products from over 1000 brands and presence in 25 cities across the country. bigbasket's online store covers the whole gamut of grocery products across various categories: Fresh Fruits & Vegetables, Grocery &Staples, Beverages, Bakery & Dairy, Branded Foods, Meat and Eggs, Personal Care and Home care and household products. bigbasket is committed to making life simpler and grocery shopping a breeze! bigbasket raised US $300 million from Alibaba Group earlier this year and is looking to expand aggressively.
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