The premium fashion brand partners once again with the
master of fabric & fantasy to present an enthralling finale
New Delhi, October 06, 2009: Wills Lifestyle,
ITC's premium fashion brand, today announced
that Rohit Bal will be the designer for
the Wills Lifestyle Grand Finale at the
forthcoming Wills Lifestyle India Fashion Week,
India's only and the foremost fashion and trade
event.
Wills Lifestyle further strengthens its
association with the internationally acclaimed
designer as this will be the second time that
Rohit Bal is the Wills Lifestyle Grand Finale
Designer. This season the two pioneers in
fashion and luxury once again come together to
set new benchmarks in creativity.
The
grand finale collection is called 'Yasas'
that is inspired by the resplendent glory of
India's rich cultural heritage. The designer is
set to bring alive his unique individual
interpretation of splendour and grandeur of the
Golden Peacock , a name once India was known by,
the glamour and inherent luxury that India once
was a part of. Rohit Bal will also create an
exclusive collection for Wills Lifestyle that
will be retailed from Wills Lifestyle stores
across the country.
Announcing this at the Wills Lifestyle store,
South Extension, Atul Chand, Divisional Chief
Executive - ITC's Lifestyle Retailing Business
Divison, said, "Wills Lifestyle Grand Finale
has always set new benchmarks in creativity and
has been a great mix of fashion and
entertainment. This season one of India's most
distinguished and celebrated fashion designers,
Rohit Bal, will be taking the same tradition
forward and will create magic on the ramp in his
signature style.
He further added, "At Wills Lifestyle, we
have embarked on the single largest corporate
initiative of partnering with India's leading
designers to retail their exclusive collections
at our stores and making designer-wear
accessible to our customers and thus furthering
the agenda of promoting the business of fashion.
This coming season, Rohit Bal will be designing
an exclusive collection for Wills Lifestyle
stores across the country."
Mr. Sunil Sethi, President, FDCI said, "We
are delighted to have Rohit Bal as the Wills
Lifestyle Grand Finale designer at the upcoming
edition of the Wills Lifestyle India Fashion
Week. Rohit has aptly been christened by Time
magazine as the Master of Fabric and Fantasy.
Style is his mantra and he is known for his
sophisticated cuts and fabrics. Rohit is one of
the most sought after designers in India and his
creative mind gives a true bent of spirit in his
work as well. WIFW SS 2010 will end on a high
note with his selection as the Grand Finale
designer."
Speaking on the occasion, Rohit Bal said,
"It is wonderful to be back and in fact a great
honor to be doing the grand finale at the Wills
Lifestyle India Fashion Week once again. It is a
perfect platform for me to show uninhibited
creativity and express myself through a
collection that transcends all seasons and
reflects my sense of aesthetics without any
constraints. It is really fashion for fashion
sake. Wills Lifestyle India Fashion Week has
always played an important role in India's
creative fashion success stories and I'm
delighted to close the week once again."
The
collection is based on craft and a blend of the
old and the new and how the ancient Indian
techniques can be a given a modern and
contemporary feel. The embroideries are all hand
done and each piece has taken months to create.
There is a unique mix of fabrics which is
unpredictable and whimsical. It embraces soft,
unpretentious muslins with rich velvets and
brocades, gentle and fluid shapes, free spirited
and feminine. Going back and digging deep into
the archives of ancient Indian costumes, pre
Mughal and Mughal, the textiles, the colors and
the embroideries are in fact a journey into the
past of this magnificent culture. There is a
serene purity in this collection; purity and
tranquility of the handspun Mulmul and chanderi.
The yards of fabric representing the sheer
luxury of exquisite drapes and cascades of rich
brocades are a definitive statement of a strong
and intense Indian sensibility.
The
Wills Lifestyle Grand Finale will take place on
Wednesday, 28 October 2009 in New Delhi at
Pragati Maidan.
