Wills Lifestyle partners with the critically acclaimed Bollywood actress to
Tweet live from the venue on India’s grandest fashion celebration
New Delhi, October 16, 2009: Wills Lifestyle, ITC's premium fashion brand, today announced
that actress Gul Panag will be the 'Twitter
Face' at the forthcoming Wills Lifestyle India
Fashion Week, India's foremost fashion and trade
event.
Wills Lifestyle has initiated this association
with the critically acclaimed actress to explore
the platform of new age media to engage with the
patrons of WIFW in an interesting fashion. For
the very first time in the world, a celebrity
will tweet directly from the event venue on the
on-goings of the Wills Lifestyle India Fashion
Week. It is an effort taken towards striking an
instant connect with their patrons and followers
of the fashion week. Recognizing the growing
popularity of Twitter in India and especially of
Gul Panag on this platform, Wills Lifestyle
decided to take on board Gul Panag as the
'Twitter Face' to cover the event for this
medium.
Gul Panag will be present at the venue on all
five action-packed days to review the shows and
tweet on the daily dose of fashion week news.
She will connect with her followers (which are
more than 20000) and share her views on the ramp
shows, upload pictures of the event and respond
to tweets. All Tweeters can now follow Gul
Panag's page and get live updates from the event
itself! They also stand to win invites to the
event by following her updates.
Atul Chand, Divisional Chief Executive - ITC's
Lifestyle Retailing Business Divison, said,
"This season we are delighted to associate with
Gul Panag to be the Twitter face of Wills
Lifestyle India Fashion Week. Gul Panag is a
regular on twitter and enjoys a lot of support
and fan following on the website. Through this
association we will be able to reach out to a
large fan following on Twitter and create
excitement around WIFW."
Speaking on this association, Actress Gul Panag
said "I am proud to be associated with Wills
Lifestyle in this unique way. I promise to bring
to my fans and followers regular updates from
the venue and to give them a glimpse of the
fashion's grandest celebration, Wills Lifestyle
India Fashion Week. Watch-out for my tweets as
you stand to win a chance to get invited to the
event."
