ITC’s John Players announces Ranbir Kapoor as its new brand ambassador
Reinforcing
the bond and connect with today’s youth across
the country, ITC’s John Players announced the
signing of the hottest youth icon Ranbir Kapoor
as its new brand ambassador. The move adds a
punch of freshness, dynamism and energy to the
trendy apparel brand for men, while highlighting
its commitment in making strong statements in
the fashion and lifestyle space.
Announcing this, Mr. Atul Chand, Divisional
Chief Executive, ITC’s Lifestyle Retailing
Business said, “Ranbir is the perfect fit for
John Players as he personifies the youthfulness,
vibrancy and panache that the brand stands for.
There are strong synergies between John Players
and Ranbir’s inherent sense of style and
effortlessly cool persona. We are positive that
John Players’ association with Ranbir will hit
the right chord with the youth and strengthen
the brand’s core attributes.”
Driven by the vision of creating a mega-brand
and keeping in mind the changing fashion tastes
of the Indian youth, John Players offers
contemporary fashion to youth at accessible
prices. As a leading menswear brand that
understands and anticipates the existing and
emerging fashion needs, John Players offers a
collection that is in sync with international
styling. With multiple categories it offers a
stylish range of garments tailored to work,
leisure and party occasions giving a complete
and vibrant wardrobe solution to the style
conscious young Indian male of today.
Said Ranbir, “John Players has established
itself as a leading brand in the youth segment
and it is a pleasure to be associated with such
a strong brand. I relate with the cool, youthful
and expressive personality of the brand. I
believe it’s important to be comfortable in what
one wears & make a statement without trying too
hard which is also what John Players believes
in. JP and I will rock!”
The John Players forthcoming Spring Summer
campaign featuring Ranbir Kapoor will bring
vividly alive both the personality of the brand
and the new collection.
Considering the huge popularity Ranbir Kapoor
enjoys amongst the youth, the timing of this
association could not be better!
