Sustainability as a driving force for ITC
Any sustainable solution to addressing the grave challenges facing the world today requires the concerted efforts of all sections of society - policymakers, regulators, business, NGOs and civil society. At ITC, we believe that with their immense managerial and innovative capacity, business can contribute significantly towards making a transformational change in society.
Inspired by this opportunity to serve larger societal purposes, we articulated a Vision two decades ago to make the Company a National Champion by adopting the credo of 'Putting India First' ' keeping Country before Corporation and the Institution before Individual. This resolve to build an exemplary Indian enterprise led to the creation of innovative business models that synergised the creation of economic wealth with the formation of ecological and social capital as a unified strategy.