In line with its corporate vision to promote sustainable and inclusive growth, ITC has driven innovation to forge unique business models that synergise long-term shareholder value enhancement with the superordinate goal of creating greater societal capital. These unique initiatives have contributed towards creating meaningful livelihood opportunities for over 5 million people, predominantly from India’s rural poor.

ITC has aligned its business performance to Triple Bottom Line objectives – placing equal emphasis on augmenting economic, environmental and social capital – a process that can unleash strong drivers that can make national progress more inclusive and equitable and ensure long-term business sustainability.

The Millennium Development Goals –’Call to Action’ in 2007 urges businesses to become key players instead of merely complementing international efforts to meet these goals. It looks to business to play a strategic role in promoting transformative and scaleable programmes to not only reduce poverty and hunger across the globe but to also ensure a sustainable future for generations to come.

We at ITC believe that business can make a difference and we are extremely encouraged that our pioneering initiatives to empower communities to conserve and manage their natural resources, create sustainable on and off-farm livelihoods, and improve social infrastructure, especially in areas where it impacts women and children, are aligned to national priorities and the Millennium Development Goals.