Our businesses have systems in place to ensure that we comply with all the statutes, codes and voluntary standards as stated below. These are regularly audited to provide assurance.
In our Cigarettes business we ensure that all laws related to marketing such as The Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act 2003 and any State Government laws on advertising/promotion are strictly followed and the compliance is monitored on a regular basis. We also have an internal code on marketing, that apart from incorporating all relevant laws, also includes all the requirements under The Advertising Standards Council of India’s (ASCI) code of conduct. The internal code ensures that all communication follows relevant aspects of legislations and ASCI’s Code. Review of this compliance is a continuous process for all marketing activities.
We do not sell any products that are banned in any part of the country. We have a dedicated consumer response cell to answer any queries on the product.
 Our Foods and Personal Care Products businesses voluntarily follow the ASCI (Advertising Standards Council of India) Code for all marketing communications.
All communications in our Education & Stationery Products business in the form of Advertising, Promotion
and Sponsorship adhere to voluntary and legal codes
of conduct.
Our Agarbatti business voluntarily follows the ASCI (Advertising Standards Council of India) Code for all marketing communications.
In our Hotel business marketing communication is governed by Self Regulation and guided by Indian Society of Advertisers (ISA) Rules and guidelines.
Our Agri business has adopted a voluntary code for advertising and communication duly approved by
the Divisional Management Committee. All external communication is also vetted by the divisional
Legal resource.
Our Lifestyle Retailing business voluntarily follows the Advertising Standards Council of India's (ASCI) Code for Self-regulation in Advertising for all Marketing communications. Each product/campaign is vetted
for compliance.
All Communication in our Safety Matches business in the form of Advertising and Promotional Material adheres to voluntary and legal codes of conduct.
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