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 The Indian FMCG industry is growing rapidly driven by robust macro-economic conditions, rising income levels, increasing urbanisation and favourable demographic trends. Given these positive fundamentals, ITC has rapidly scaled up its new FMCG Businesses comprising Branded Packaged Foods, Personal Care Products, Education & Stationery Products, Lifestyle Retailing, Safety Matches and Incense Sticks (Agarbattis) with segment revenues growing at an impressive compound annual growth rate of 35% during the last 5 years. Within a relatively short span of time ITC has established several strong consumer brands in the Indian FMCG market. ITC’s unwavering focus on quality, innovation and differentiation backed by deep consumer insights, world class R&D and an efficient and responsive supply chain will further strengthen its leadership position in the Indian FMCG industry.
Branded Packaged Foods
ITC’s range of offerings includes staples, spices, biscuits, snack foods, confectionery and ready-to-eat meals, under six brands – ‘Aashirvaad’, ‘Sunfeast’, ‘Kitchens of India’, ‘Bingo!’, ‘mint-o’ and ‘Candyman’. This year, the Business launched ‘Sunfeast Yippee’ noodles in the fast growing instant noodles category.
The Business continued to expand rapidly with sales recording an impressive growth of 25% over the previous year and continues to focus on enhancing consumer franchise through new product launches, heightened communication and increased levels of consumer activation. The quality of products continues to be ‘best-in-class’ and is seen as a benchmark in the industry across all segment.
 Personal Care Products
Bringing world-class products to quality conscious consumers, ITC's personal care portfolio is anchored on extensive consumer research, R&D and product development. Its array of brands – ‘Essenza Di Wills’, ‘Fiama’, ‘Vivel’ and ‘Superia’ – offer consumers clearly differentiated benefits and a superior value proposition.
The Personal Care Products Business continues to receive accolades for its product innovation initiatives. Last year the ‘Fiama’ gel bathing bar was voted the ‘Product of the Year’ in the soap category and this year three of its products, namely ‘Fiama Aqua Pulse’ shower gel, ‘Vivel Active Fair’ skin cream and ‘Vivel Deo Spirit’ soap, have been voted ‘Product of the Year’.
It is estimated that ‘Vivel’ and ‘Superia’ soaps and shampoos have together reached over 9.9 crore households so far.
The business has garnered a significant market share, through a judicious mix of innovative consumer offers and by leveraging the strong distribution network of the Company.
Cigarettes
The market leader for cigarettes in India, ITC’s leadership position is backed by its ceaseless innovation in quality, technology and sustainability.
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FMCG