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The e-Choupal
value chain |
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Online information on best
farm practices and local weather forecast provides vital support to the farmer. |
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ITC’s in-house
R&D inputs help the farmer improve quality and productivity. Findings are accessible
in the local language from e-Choupal websites. |
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Lessons from the
websites are implemented on the field by the farmer with the assistance of ITC's extension
workers. |
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The e-Choupal
helps aggregate demand, in the process enabling the farmer to access higher quality inputs
at a lower cost. |
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The farmer
has the advantage of discovering online the prevailing prices across the globe, allowing
him to take an informed selling decision. |
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The farmer is
provided confirmation of ITC's intent to purchase at an assured price by the e-Choupal
sanchalak, right at the farmgate. |
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The farmer
takes his produce to a nearby ITC multipurpose warehousing hub, where his crops are
subject to stringent tests to ensure foodgrade quality. |
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ITC provides
the farmer appropriate documentation which records the quantity and quality of his output.
Payment is instant. |
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Crops are
warehoused by ITC in a scientific manner, preserving the identity of each lot, enabling
the farmer to obtain better prices linked to source quality. |
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e-Choupal - at a glance |
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| ITC's watershed management and community
development programmes are being extended to all e-Choupal villages. Once complete, the
multiplier effect will be extraordinary. |
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Milestones
Commencement
of initiative: Year 2000
• States covered: 4
• Villages covered: 10,000
• e-Choupal installations: 2,100
• Empowered e-farmers:
1.2 million
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Agenda
for the
next decade
• States to be covered: 15
• Villages to be covered: 100,000
• e-Choupals to be installed: 20,000
• Farmers to be e-empowered:
10 million
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