John Players, ITC’s fashion brand for the Indian youth, was launched in December 2002 to broadbase the range of branded apparel that the Company offers and further strengthen its robust branded garments portfolio. This foray into the youth segment leveraged ITC’s proven competencies in building long-term trade partnerships to establish strong retail presence. The brand has already captured the imagination of the youth of India. John Players was chosen the ‘Rising Star of the Year’ and the ‘Most Admired Shirt Brand’ at Images Fashion Awards. The dynamic advertising campaign for the brand also won ‘The Most Admired Fashion Campaign of the Year’ in 2006.

ITC’s robust product portfolio straddles consumer segments in the premium as well as the popular end of the apparel market.

In the premium segment, Wills Lifestyle offers a complete fashion wardrobe complementing facets of the discerning consumer’s lifestyle – at work, at leisure, partying, savouring a special occasion.