ITC believes that strong brands create the foundation for a lasting consumer relationship and provides a competitive edge to the business. ITC’s Lifestyle Retailing Business has been carefully nurturing deep relationships with consumers by understanding their needs and preferences and crafting superior products that deliver value beyond expectations.

Impactful marketing programmes have been leveraged towards building lasting consumer relationships. Fashion Events, Celebrity Endorsements, New Age Media, Direct Marketing, Internet and strong Customer Relationship Management initiatives have come together to create a powerful image, high brand recognition and enhanced vitality.

ITC is building strong brands that are setting global standards in the realm of fine fashion.