Technico

The acquisition of Technico will provide strategic sourcing support to ITC’s Foods business through secured long-term access to high quality chip grade potato seeds. ‘Bingo!’, ITC’s brand of potato chips and finger snack foods, will gain significant brand equity through such sourcing support.

Technico will bring strong synergy to the potato-based value chain, enhancing farmer capabilities through access to high quality seeds and internationally benchmarked best practices in agronomy. This is in line with ITC’s abiding philosophy to contribute to the development of the agriculture-based rural economy and secure the competitiveness of the value-chains in which the Company’s Agri and Foods businesses participate.

ITC’s extensive ‘e-Choupal’ network will leverage the TECHNITUBER® technology to provide improved and consistent yields to farmers. ITC will also use its sourcing strengths to make available such superior quality horticulture produce through its ‘Choupal Fresh’ stores. This is expected to benefit vendors and other intermediaries in the retail chain through higher value realisation.