ITC Limited

Report and Accounts 2009   

   
 

Branded Cuisine
Unmatched Culinary Flavours

Welcomgroup pioneered the concept of branded cuisine in India. Its restaurants Bukhara, Dum Pukht and Dakshin, with delightful and creative cuisines crafted by eminent chefs, are today internationally admired cuisine brands.

 

Recognised globally, the menus have retained their unique essence, having remained unchanged over decades to retain the purity of the varied and rich array of cuisine. It is this enduring strength that draws valued guests to visit, time and again, these favourite restaurants of many across the globe. Another restaurant brand launched a few years ago – Kebabs & Kurries – offers a menu that includes recipes from other Indian heritage cuisines.

ITC-Welcomgroup also showcases international cuisine at its speciality restaurants, West View, Pan Asian and My Humble House. Dublin, recreated in the style of Irish pubs, is a concept that has gained popularity at a number of Luxury Collection Hotels.

Food and beverage have always been one of Welcomgroup’s main strengths, regularly earning accolades and awards from domestic and international media, food critics and celebrities.

Bill Clinton, the former President of the United States, dined at the Bukhara on every visit to Delhi. He refers to the Bukhara as “my favourite Indian restaurant”. He was particularly fond of the 'Barrah Kebab', and on his very first visit remarked “Among this amazing array of tandoori cuisine, I particularly enjoyed the Barrah Kebab and the Dal Bukhara.”

 
   
 
 
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