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Report and Accounts 2011   

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Product Launches 2010-11

Essenza Di Wills - Ignite

The Essenza Di Wills brand launched a scintillating new fragrance for women - Essenza Di Wills - Ignite, expressing the magic of elegant sophistication to create a unique experience.


Fiama Aqua Pulse Bathing Bar

The new Fiama Aqua Pulse Bathing Bar, has been exclusively crafted for men, with a fresh, invigorating fragrance created with the natural goodness of sea minerals and blue lotus as well as the Active Defense Complex.


Vivel Active Fair

Launched in June 2010, Vivel Active Fair is ITC’s fairness cream enriched with a unique fairness lock system with an SPF 15 rating. Clinically proven for efficacy and safety by leading laboratories, Vivel Active Fair locks in fairness ingredients to deliver superior fairness. Vivel Active Fair was awarded the ‘Product of the Year’ in the fairness creams category.

 
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