ITC Limited

Report and Accounts 2012   

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FMCG : SELECT LAUNCHES 2011-12

 

ITC’s FMCG portfolio, powered by world-class Indian Brands, continued to delight consumers with new and differentiated offerings across all segments

Bingo! Tangles

ITC’s Snacks brand Bingo! further expanded its portfolio with the addition of the innovative Bingo! Tangles. This ‘first-to-market’ snack offers a unique eating experience as each bite disintegrates into multiple flavour filled strands. Bingo! Tangles is available in two delicious flavours - Masala and Tomato.

Sunfeast Dream Cream

The latest offering from Sunfeast biscuits - Dream Cream Chocolate Vanilla and Dream Cream Strawberry Vanilla are a unique combination with two luscious and complimentary creams in the same biscuit, making it a first in the cream biscuits industry.

Candyman Toffichoo Lychee

ITC is expanding its Candyman Toffichoo basket with the launch of the Lychee flavour. The product is currently in the test marketing phase in the North and an all India launch will follow as the initial response is encouraging.

Minto Gol – Green Mango Chew

After the success of Mint and Orange variants under Minto Gol, a new Green Mango flavour has been launched, providing refreshing indulgence with its outer shell, soft and lasting chewy core.
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