Reliable surveys show that almost half of the total of 600 districts in the country face severe water-stress. This will aggravate the challenges of food security by impacting India’s agricultural sector (mostly rain fed) which provides a tenuous sustenance to over 58% of the country’s work force, already battling issues like top soil erosion, groundwater depletion, etc.
The challenge before business and industry, therefore, is to not only sustain profitable enterprises as growth engines for the economy but to contribute meaningfully to social equity.
ITC has responded to these challenges by crafting innovative business models that align social sector investments with its value chains that have led to large scale livelihood creation as well as natural resource augmentation. |