Behaviour change starts at home and it is the women who show the way. This film demonstrates how economically challenged women took upon themselves to make their localities Open Defecation Free.
Adhering to the goals of the Swachh Bharat Mission and in alignment with local district authorities, ITC Limited is helping in construction, regular usage and maintenance of Household Toilets among the economically weaker urban & rural communities.
Till date 33,000 household toilets have been built across 16 states in India.