Farmers like Ashok are being empowered by ITC's unique e-choupal movement with critical
online knowledge. The latest local, domestic and international prices for agri
commodities, local weather forecasts and best farming practices. Enhancing the
competitiveness of over 3 million farmers in six states. Over the next decade, ITC aims to
empower 10 million farmers in 100,000 villages across India.
For ITC it is yet another expression of a commitment beyond the market. Of a true
pride in being Citizen First. |