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Personal Care Products Business
The personal care products business continues to rapidly stride forward, with new products regularly launched under the ‘Fiama’, ‘Vivel Di Wills’, ‘Vivel’ and ‘Superia’ brands. The ‘Vivel’ and ‘Superia’ brand of shampoos and soaps are estimated to have together been purchased by over 70 million Indian households.
Education & Stationery Products Business
The education and stationery products business powered by the ‘Classmate’ brand has witnessed an impressive sales growth of 40%. With its new brand ambassadors Yuvraj Singh and Soha Ali Khan, the Classmate product basket has expanded over the years to include, a number of other complementary products such as writing instruments and geometry boxes. Paperkraft Premium Business Paper, a-first-of-its-kind environment friendly multipurpose paper, uses a pioneering manufacturing process called ‘Ozone Treated Chlorine Free Technology’ and pulpwood sourced from renewable plantations.
Incense Sticks
ITC’s ‘Mangaldeep’ incense sticks (agarbattis) recorded a growth of 55% during the year and is now the second largest national brand in its category.
More importantly, the business continues to provide livelihood opportunities to more than 8000 under-privileged women through self-help groups, small scale entrepreneurs and NGO’s across India, under the company’s commitment to the ‘Triple Bottom Line’
Safety Matches
ITC safety matches in association with Wimco Ltd. has registered a topline growth of 10.8%. The business has also increased its presence in international markets by growing its exports of value added products, particularly to Africa and the Middle East. |
