 Water remains a serious concern globally. With the phenomenon of climate change further aggravating water availability challenges, India is faced with a difficult and turbulent water future.
Not only are there serious supply threats to our major snow fed rivers such as the Ganga and Brahmaputra as a result of the glacial melt, but there is also the direct threat of reduced agricultural outputs due to disruptions in monsoon patterns.
Agriculture accounts for around 90% of total water consumption in India and its challenges as a result of water stress are aggravated by the huge inequalities in geographical distribution as well as by the fact that the entire monsoon rainfall occurs around a 12-week period.
Given these challenges, ITC is committed to conserve and manage this precious natural resource. ITC’s approach to Water Management is as follows:
1. Water conservation
Water audits, benchmarking and use of leading practices to achieve lowest possible specific water consumption (water per unit of product).
2. Zero effluent discharge
Treating and progressing to achieve recycling of all wastewater.
3. Water positive footprint
| ITC is committed to conserve
and manage this precious
natural resource |
Enhance our water positive footprint through rainwater harvesting, both within our own Units and across different watershed areas.
4. Water availability
Ensure supply of water of satisfactory quality to neighbouring farmer communities during the non-monsoon period so as to provide an alternative option to rain-fed agriculture. |
