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Sustainability Report 2012
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Social Performance

Social Investments - Mission Sunhera Kal

Improved Agricultural Practices

Agri extension services as well as agri inputs were provided to nearly 4,000 farmers during the year

The total number of group wells and sprinkler systems promoted to date under the programme stands at 497 and 770 respectively. 6 new Agri-business Centres (ABCs) were introduced in the tobacco tracts of Andhra Pradesh, taking the total to 33. These centres provided extension services and agri-inputs to nearly 4,000 farmers. In addition to these ongoing activities, there was special focus on two new initiatives during the year. Direct recharge of defunct wells was initiated, with coverage of 61 wells by the end of the year. In order to ensure a methodical and systematic dissemination of improved agricultural practices, 37 farmer schools with 918 farmer students promoted demonstration plots on improved varieties and best agronomical practices. It was observed that the focused interventions in sustainable agricultural practices through Farmer Field Schools lead to noticeable increase in average yields. The cost of cultivation also decreased significantly by using locally sourced material and technologies.


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