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ITC has collaborated in the development of improved cigarette
tobacco varieties, complimented with contemporary agro techniques. This has helped enhance
the quality profile of Indian cigarette tobaccos, as well as improve farm productivity by
40 to 70 percent. Consequently, return to the farmer has increased to Rs.15,000 per
hectare, from Rs.10,000. |
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ITC has introduced several new energy-saving devices like the
Venturi furnace, as well as use of alternative non-wood fuel like coffee husk briquettes,
which enable the farmer to reduce curing costs, apart from saving precious wood fuel. In
the last decade, ITC's initiatives in fuel conservation have helped save the equivalent of
nearly 10,000 hectares of forest land. |
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