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Most visionary companies don’t just exist to ‘be a company’; they exist to do something useful. The continual stream of great products and services from highly visionary companies stems from them being outstanding organisations, not the other way around. All products, services and great ideas, no matter how visionary, eventually become obsolete. But a visionary company does not necessarily become obsolete, not if it has the organisational ability to continually change and evolve...

    
      
James C. Collins and Jerry I. Porras in Built To Last
 
  
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