The
dramatic turnaround of the Paperboards and Specialty Papers business reflects ITC’s
commitment to the corporate strategy of acquiring international competitiveness in cost
and quality in all its businesses.
The aggressive pursuit of international
competitiveness has enabled ITC’s Paperboards and Specialty Papers business to create
value-added products by absorbing state-of-the-art technology, attaining global benchmarks
in cost and quality, and effectively implementing an energy and fibre strategy to create a
distinctive and sustainable competitive advantage.
ITC’s paperboards Unit in Bhadrachalam
in Andhra Pradesh is the leader in India in the value-added paperboards segment, which
caters to the crucial need for high quality packaging in the FMCG, foods and
pharmaceutical industries. ITC’s Elemental Chlorine-Free (ECF) pulp mill is the only
one of its kind in the country, meeting world-class environmental standards. ITC’s
global quality paperboards now command significant brand equity in over 40 countries.
As part of the turnaround strategy, ITC
invested more than Rs.1000 crores in upgrading its paperboard manufacturing technology to
global standards. With the acquisition of BIPCO’s paperboard manufacturing facility
near Coimbatore in Tamil Nadu and the commissioning of yet another paperboard machine by
October 2004, ITC’s paperboard manufacturing capacity will have crossed 350,000
tonnes, creating the potential to attain leadership position in the Afro-Asian region.
ITC’s R&D programme has
successfully led to the clonal propagation project, which is at the heart of the
Company’s fibre strategy. It has created a sustainable source of high quality raw
materials, besides generating significant employment in the economic vicinity of
ITC’s paperboards operations. |
