ITC - A Decade of Transformation

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Educating rural children

Today more than 9,000 village children go to state-run schools supported by ITC’s primary education programme. The programme, launched in 2000, aims to overcome the lack of basic infrastructure in primary schools. From constructing school buildings and classrooms to making books available, ITC has made school-going an exciting affair. ITC has also created supplementary learning centres to help students from poor families, thereby reducing dropouts. ITC thus aims to make it possible for thousands of children across rural India to have the greatest asset they can aspire to – education for a brighter future.

Enhancing livestock quality

India has the largest cattle population in the world. Almost all rural households in India, whether landed or landless, own livestock. But average milk yield at 300 kg per lactation is abysmally low. ITC believes that it is possible to make a significant impact on incomes of rural households by transforming low-yielding cattle into highly productive milch animals. This can be achieved by motivating farmers to cross-breed their non-descript cattle with high-yielding breeds like Jersey and Holstein Freisian through artificial insemination. Since 2003, ITC has enabled provision of this service at the farmer’s doorstep in select states like Bihar, Uttar Pradesh and Madhya Pradesh, along with appropriate extension and support services. ITC’s target is to increase yields 7 to 9 times from the current levels to between 2,100-2,700 kgs of milk per lactation. Currently, through 30 cattle development centres, ITC is reaching out to farmers in 500 villages with 15,000 inseminations annually.

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