Wills Lifestyle has redefined the Indian Shopping Experience. The Wills Lifestyle nationwide chain of exclusive specialty stores for both Men and Women offers the latest in fashion and a truly international shopping experience with world-class ambience, superior customer facilitation and differentiated product presentation. Wills Lifestyle symbolises ITC’s commitment to create brands that enrich the quality of life for Indians, because our people and our country deserve nothing but the best.

India is going through a lifestyle revolution. Rising optimism and consumerism is leading to a boom in organised retail in the country. ITC is leveraging this upsurge in the retail market to establish a strong distribution highway for its Fashion and Lifestyle Products.

Wills Lifestyle is already available in over 200 locations through Exclusive Brand Outlets (EBOs) and ‘shop-in-shops’. Similarly, John Players has rapidly established a healthy and growing retail network including over 170 exclusive John Players flagship stores and 1700 multi-brand outlets across the country.