ITC believes in leveraging superior manufacturing technology to deliver high quality products to the consumer. ITC has established world-class garment manufacturing facilities across several locations. These facilities are powered by state-of-the-art technology, significantly reducing manufacturing lead time and cutting time to market.

Highly trained and multi-skilled personnel ensure optimum productivity, excellent product quality and high product differentiation.

ITC strongly believes that consumer delight comes through converting fashion trends into premium products that are best suited to the taste and preferences of the Indian consumer. A state-of-the-art Design Studio harnesses some of the best creative minds working with international experts to make a definitive design trend forecast. ITC has established a world-class Product Development and Prototyping facility that enables speedy translation of design to prototype, accelerating the product development process and enabling the Lifestyle Retailing Business to reach out to more and more consumers through premium fashion products.

ITC walks that extra mile to ensure that each fashion product is impeccably crafted and conforms to the highest quality standards. Leveraging its competencies in product design and development, ITC delivers innovative fashion products to the consumer.

A dedicated pool of specialists, aided by state-of-the-art technology, ensures that the highest quality standards are met consistently. ITC’s confidence in the quality of its products is reflected in the ‘No questions asked’ exchange policy at the Wills Lifestyle stores.