ITC strongly believes in nurturing an enduring relationship with the consumer. Club Wills, the lifestyle programme of Wills Lifestyle, takes this relationship from fine fashion to the realm of fine living. It offers a host of lifestyle and exclusive in-store privileges along with reward points. Club Wills serves as a unique platform through which the consumer experiences ITC’s bouquet of premium offerings across its different businesses including exotic holiday getaways, fine dining, luxurious hotel stays, gourmet food, exclusive access to lounges and golf resorts. Personalised shopping assistants, invitations to special events, fashion makeovers and exclusive collection previews continuously create consumer delight at Wills Lifestyle.

ITC’s pool of specialists are constantly researching and enhancing the Company’s understanding of consumer tastes and lifestyle preferences. Anticipating emerging needs and buying behaviour helps Wills Lifestyle craft unique marketing programmes and deliver a superior consumer experience.