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 ITC’s multiple proven competencies have been leveraged to provide a competitive edge to the Personal Care business. ITC’s packaging expertise has been exploited to create unique packaging solutions across product categories. The depth and width of ITC’s Distribution infrastructure have secured a strong presence for the Personal Care brands in chosen markets. ITC’s e-Choupal network is progressively providing rural reach for the popular range. The two premium brands, Essenza Di Wills and Fiama Di
Wills, are retailed at Wills
Lifestyle stores, leveraging their
premium imagery and salience.
Similarly, Vivel Di Wills & Vivel are
retailed at John Players stores. The high-end brands are also showcased across rooms, salons and spas in ITC-Welcomgroup’s Luxury Collection hotels, which host some of the world’s most discerning guests. Apart from increasing visibility and strengthening brand values, these associations induce valuable trial purchase among elite consumers.
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