Fiama In Fashion

Fiama has significantly enhanced its brand salience in the lifestyle space by co-sponsoring the Wills Lifestyle India Fashion Week, the country's most premier fashion event. As part of the Wills Lifestyle India Fashion Week Autumn-Winter Collection 2008, Fiama presented a fashion line titled ‘Lost in an urban maze’, specially created by Rahul Khanna and Rohit Gandhi, two of India’s leading designers.

At the same event, Salon Di Wills, an exclusive luxury lounge, offered the fashion fraternity an opportunity to experience the rich Fiama product range.