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 As a key enabler, ITC’s R&D has created products with distinct benefits and aesthetics - like shampoos, shower gels and soaps that are both mild and effective; the Hydro Restorative Complex and the Cuticle Restore technology in shampoos; and the Actipro-N complex with nourishing, protecting and hydrating ingredients deployed in soaps to offer superior skin benefits.
Differentiated aesthetics like suspended particles in shower gels and striations in soaps have also been developed by the R&D team.
Meticulously built scientific capabilities include formulation expertise and advanced measurement techniques for product benefit substantiation. These capabilities have enabled mapping product mildness on substrates such as skin and hair, objective evaluation of hair and skin properties and state-of-the-art fragrance profiling using human and instrumental olfactory techniques. |
