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The entire media spectrum, namely television, radio, print and outdoor, is effectively leveraged to communicate the brand value propositions to consumers in an engaging and meaningful manner. Additionally, large-scale consumer engagement activities are undertaken in malls and colleges, offering free hair washes, product samples and interactive games. Footfall-intensive large format retail outlets are also used for extensive product sampling. These direct consumer engagement activities provide the consumers an interesting and dedicated forum to interact with ITC’s brands. |
