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Stakeholder &
Mode of Engagement

Key Sustainability
Concerns
Initiatives undertaken by the Company
Communities
Public hearings for new projects
Surveys through NGOs
Need-based discussions/written
  communication
Air and Water quality
Environment quality
Support in awareness-building
Support in community health and
   infrastructure improvements
Channeling of water supply to nearby farms/colonies, and for irrigation
Organising Public Awareness Programmes on EHS
Organising medical facilities like pulse polio and eye camps
Providing infrastructural support through road-building, and effecting improvements in school buildings and public toilets
Actively supporting local NGO initiatives in public health, sewerage and community waste management
Building low cost toilets
Distributing condoms free of cost
Promoting mother and child welfare programmes
Creating self-help groups through NGOs for income generation, micro-enterprises, imparting education including accelerated learning techniques for children, and improving livestock yield in identified locations
Providing computers to complement education in local communities in identified locations
Training housewives on LPG usage, road and home safety
Customers
Customer and market surveys
Regular visits by Managers
Customer-complaint records
Quality
Costs
Delivery
Innovation
Services
Flexibility
Using IT to improve supply chain management
Adopting ISO 9000, CANDO (5S), IQRS (International Quality Rating System) certification, and online instrumentation to ensure product quality and consistency
Improving designs and processes through R&D and product development
Developing and implementing actions to ensure prevention of reoccurrence of market complaints
Developing new products eg., food-grade packaging etc
“ Experiments like e-Choupal show the way forward in the application of modern science to the betterment of the life of the people. We need more such examples of entrepreneurial creativity.”

- Dr. Manmohan Singh, Prime Minister of India, while speaking on ‘India: The Next Decade’ at the Ninth Indira Gandhi Conference in New Delhi on November 19, 2004



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