| ITC’s Lifestyle Retailing business is poised
to capitalise on the opportunity afforded to India post the dismantling of the Multi-Fibre
Agreement regime. At the premium end, the brand portfolio under the ‘Wills’
trademark comprises Wills Sport, Wills Clublife and Wills Classic, while the mid-market
segment is being served by John Players. The world-class products of this business are now
available in nearly 80 exclusive stores and 1,300 multi-brand outlets across the country. 
ITC has seized market opportunity through the Greeting Cards and Stationery business to
leverage the pulp value chain, with attendant impact on rural livelihoods through social
farm forestry initiatives. This business now markets over 18,000 value added design
variants under three brands - Expressions, Classmate and Regalia.
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As part of ITC’s business strategy of
creating multiple drivers of growth in the FMCG sector, the Company markets Safety Matches
and Agarbattis (incense sticks) sourced from the small-scale and cottage units. ITC’s
‘AIM’ is the single largest safety matches brand in the country. The recent
acquisition of WIMCO by the Company’s wholly owned subsidiary Russell Credit Ltd.
will yield significant synergistic advantages in the Safety Matches business. The
‘Mangaldeep’ brand of agarbattis is fast emerging as the only national brand in
an industry dominated by multiple local brands.
ITC is driven by the compelling vision of enlarging its contribution to society. It seeks
to achieve this value objective by not only driving each of its businesses towards
international competitiveness, but by also consciously contributing to the competitiveness
of the entire value chain. As a Company that continuously strives to be ‘Citizen
First’, ITC attaches critical importance to its responsibility to contribute to the
‘Triple Bottom Line’, namely the augmentation of economic, ecological and social
capital.
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