Farmers have been an integral part of ITC’s value chain for nearly a hundred years now. Since most significant and principle raw materials in ITC are agri based, we partner the farmers in securing improved productivity, assured markets and better price realisation.
Our Agri Business (including the Leaf Tobacco division) and Paperboards & Specialty Papers business have used our R&D and innovation capabilities to improve the farmers’ lives and livelihood through newer varieties and improvements in farm productivity.
Some of the important initiatives that have built capabilities and brought significant prosperity
to a very large number of farmers are -
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Empowerment of farmers through our internationally acclaimed e-Choupals.
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Farm and social forestry initiatives covering over 80,000 hectares with superior, disease resisting clones.
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Watershed development.
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Livestock Development.
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Training and awareness building for adoption of integrated pest management, water & energy conservation measures and post harvest
management.
For details of these programmes, please see relevant portions of this Sustainability Report or visit
www.itcportal.com |