Cigarettes
Despite the unprecedented increase in the incidence of taxation, the Company retained its leadership position in the market and improved its market standing in the consumer mind-space in key competitive markets across the country evidencing the resilience of its brands and the superiority of its competitive strategies.

The unique IT-enabled ‘Six Sigma’ based product development process and the deep consumer insights nurtured by the Cigarettes business were leveraged during the year for a series of key initiatives such as contemporary, internationalised packaging for multiple Limited Edition Packs and flavour variants for some of the key premium brands.

Lifestyle Retailing
In the premium segment, ‘Wills Lifestyle’ continues to be a leader with a classy and contemporary range styled to give discerning customers the look of the season, in tune with the international fashion mood. ‘Wills Lifestyle’ was rated amongst the top 5 Luxury brands in the country in a Global Luxury Survey conducted by TIME Magazine. During the year, the business launched its new brand ‘Miss Players’. The brand brings to the market trendy fashion wear for young women. The business re-launched its customer privileges programme, ‘Club Wills’, by incorporating a Platinum category, which offers more personalised services.

Personal Care Products
The Personal Care Products business was expanded during the year with the introduction of a range of shampoos, soaps, shower gels and conditioners under the brand names of ‘Fiama’, ‘Vivel Di Wills’, ‘Vivel’ and ‘Superia’. Anchored on meticulous consumer research, these products are formulated with a unique blend of nature and science. Each of these brands offers the discerning consumer differentiated value benefits.