ITC Sustainability Report 2008
Chairman’s Statement:
ITC’s Vision and Strategy
ITC:
Organisational Profile
Certifications, Honours & Awards Report
Parameters
Governance, Commitments & Engagements
ITC’s Triple Bottom Line GRI Index Statement from
Ernst & Young
Annexures Self-declaration on Application Level
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SOCIAL PERFORMANCE

PRODUCT RESPONSIBILITY


Marketing Communications

 

Our businesses have systems in place to ensure that we comply with all the statutes, codes and voluntary standards as stated below. These are regularly audited to provide assurance.

Our Cigarettes business follows an internal code that not only includes all the requirements under Advertising Standards Council of India’s (ASCI) code of conduct but also incorporates best practices for advertising/promotions. We also ensure that all laws related to marketing communications and promulgated in ordinances such as The Cigarettes (Regulation of Production, Supply and Distribution) Act, 1975, The Cable Television Networks (Regulation) Act, 1995, the Cinematography Act, 1952, The Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act 2003 and any State Government laws on advertising/promotion are strictly followed and the compliance is monitored on a regular basis. The internal code ensures that all communication follows relevant aspects of the legislations. Review of this compliance is a continuous process for all marketing communication materials that are used in the market.

We do not sell any products that are banned in any part of the country. Also, in order to answer any queries on the product, we have a dedicated consumer response cell.

Our Foods and Personal Care Products businesses voluntarily follow the ASCI (Advertising Standards Council of India) Code for all marketing communications.

All communications in our Education and Stationery Products business in the form of Advertising, Promotion and Sponsorship adhere to voluntary and legal codes of conduct.

Our Agarbatti business voluntarily follows the ASCI (Advertising Standards Council of India) Code for all marketing communications.

In our Hotel business marketing communication is governed by Self Regulation and guided by Indian Society of Advertisers (ISA) Rules and guidelines.

Our Agri business has adopted a voluntary code for advertising and communication duly approved by the Divisional Management Committee. All external communication is also vetted by the divisional Legal resource.

Our Lifestyle Retailing business follows a voluntary compliance code on Advertising and Promotion. The code ensures that the advertisements and promotions are fair and transparent and not misleading in terms of claims and representations; are not offensive to the generally accepted standards of public decency. References to religion, race, caste, community, sex & violence are avoided.

It is ensured that advertisements maintain fairness to competition and are as per the laws of the land. Each product/campaign is vetted for compliance.
 

Compliance concerning provision and use of product and services

 

All our businesses/divisions have well-established systems, procedures and review mechanisms to identify and comply with the laws and regulations concerning our products and services. We continued to comply with all applicable statutes during 2007-08.

 

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Chairman’s Statement:
ITC’s Vision and Strategy
ITC:
Organisational Profile
Certifications, Honours & Awards Report
Parameters
Governance, Commitments & Engagements
ITC’s Triple Bottom Line GRI Index Statement from
Ernst & Young
Annexures Self-declaration on Application Level
  
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