ITC leads corporate India’s agri-export initiatives and is one of the country’s largest foreign exchange earners in this segment. The key driver of ITC’s agri-development blueprint is the trailblazing e-Choupal initiative, the world’s largest rural digital infrastructure. Empowering 4 million farmers in 40,000 villages through the power of the Internet, it provides the farming community with value-added services to enhance farmer incomes. The e-Choupal is a case study at the Harvard Business School and finds special mention in the World Bank’s World Development Report 2008.