Sustainability Report 2009
Chairman’s Statement:
ITC’s Vision and Strategy
ITC:
Organisational Profile
Certifications, Honours & Awards Report
Parameters
Governance, Commitments
& Engagements
ITC’s Triple Bottom Line GRI Index Annexures Statement from
Ernst & Young
Self-declaration on Application Level
«»
ITC's TRIPLE BOTTOM LINE
SOCIAL PERFORMANCE

E. Livestock Development Programme:

Note: The graph is based on sample data collected covering 10% of progenies in each state.

The programme assists small and landless farmers to upgrade livestock quality through cross-breeding by artificial insemination to boost milk productivity by a factor of 6 to 9 times, leading to a threshold increase in household incomes and thereby an improvement in their economic status.

The programme also provides integrated animal husbandry services that include pre and postnatal interventions. Vaccination and health services have been provided to more than 1.70 Lakh cattle.

The graph clearly illustrates increase in milk yields and hence increase in incomes, which is the primary objective of this initiative. As compared to the mothers, the yields from the progenies was more than 50% in Uttar Pradesh and Bihar and nearly 150% in Madhya Pradesh.

Farmers benefiting from the breed improvement programme also get linked to formal milk marketing channels that fetch them the best price.
Activity Cum to
2007-08
Performance
2008-09
Cum
Todate
No. of CDCs 95 26 121
Breed Improvement
No of AIs 174,710 102,344 277,054
No of Crossbred Heifers 35,455 21,005 56,460
Initiated in 2004-05 with only 23 Cattle Development Centres (CDCs), the programme has 121 CDCs covering 2,592 villages during 2008-09. These centres have performed 2.77 lakhs Artificial Inseminations.
 
«»
Chairman’s Statement:
ITC’s Vision and Strategy
ITC:
Organisational Profile
Certifications, Honours & Awards Report
Parameters
Governance, Commitments
& Engagements
ITC’s Triple Bottom Line GRI Index Annexures Statement from
Ernst & Young
Self-declaration on Application Level
  
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