Organisational Profile

Fast Moving Consumer Goods

Lifestyle Retailing

ITC’s Lifestyle Retailing Business offers discerning consumers a complete fashion wardrobe as well as an international shopping experience through a nationwide chain of exclusive Wills Lifestyle stores. Wills Lifestyle offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, fashion accessories and Essenza Di Wills -an exclusive range of fine fragrances and bath & body care products and Fiama – a range of premium shampoos and shower gels. In the premium range, Wills Signature offers a bouquet of designs by leading Indian fashion designers. Last year the brand further consolidated its premium tag with designer Wendell Rodricks.

Wills Lifestyle is also the first Indian brand to receive the prestigious ‘Oeko-Tex Standard 100 Certification’ for limiting the use of certain chemicals.

With a distinctive cross-segment presence at the premium end, ITC has also established John Players as a brand that offers a complete fashion wardrobe to the male youth of today.

Wills Lifestyle is now available in 86 exclusive stores in 40 cities and across more than 300 leading departmental stores and multi-brand outlets. The presence of ‘John Players’ was expanded to 340 flagship stores and 1,100 multi brand outlets and departmental stores.

Education and Stationery Products

ITC is the leading and fastest growing player in the Indian stationery market. Its flagship brand ‘Classmate’ is India’s leading student notebook brand with a distribution footprint of over 75,000 stationery retail outlets across the country. The Classmate range is sourced from small scale manufacturers, who have continuously improved their delivery and quality capabilities. A majority of them, with ITC’s assistance, are ISO 9001:2008 certified. Paper and recycled board are also sourced from ITC’s mills which use pulp sourced from renewable forestry.

The Business has also positioned Paperkraft Premium Business Paper, as an environment friendly multi-purpose paper. Its green credentials are supported, among other factors, by ITC’s membership of the prestigious Global Forest & Trade Network.

Incense Sticks (Agarbattis)

ITC’s Agarbatti Business recorded an impressive growth in revenues and enhanced market standing during the year. This was driven by increasing consumer franchise for the ‘Mangaldeep’ brand combined with deeper distribution reach and innovative consumer offerings. Mangaldeep is the second largest national brand in the industry.

The Business continues to provide livelihood opportunities to more than 12,000 people through small and medium scale entrepreneurs and NGOs and Self Help Groups across India. Business initiatives of introducing enabling tools and technology in the rural communities continue to enhance product quality and increase the earning potential of agarbatti rollers. The Business was a significant contributor to ITC’s commitment to Triple Bottom Line objectives.

Safety Matches

ITC’s Safety Matches Business maintained its market leadership aided by continued consumer preference for its strong brand portfolio across all market segments.