ITC's Hotels Business | Luxury Hotels in India

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Hotels

ITC Hotels pioneered the concept of ‘Responsible Luxury’ in the hospitality industry, drawing on the strengths of the group Company’s exemplary sustainability practices

ITC's Hotels Business continues to be rated amongst the fastest growing hospitality chains, with over 94 properties in 67 locations, and operating under four distinct brands – ‘ITC Hotel’ for ‘luxury’, ‘WelcomHotel’ in the ‘five star segment’, ‘Fortune’ in the ‘mid-market to upscale segment’ and ‘WelcomHeritage’ in the ‘heritage leisure segment.’

ITC Hotels pioneered the concept of ‘Responsible Luxury’ in the hospitality industry, drawing on the strengths of the Company’s exemplary sustainability practices. Responsible Luxury personifies an ethos that integrates world-class green practices with contemporary design elements to deliver the best of luxury in the greenest possible manner. The Responsible Luxury commitment of ITC Hotels blends elements of nature to deliver a unique value proposition to guests who are conscious of their responsibility to be planet positive.

A leader in the premium hospitality segment, ITC Hotels has pioneered several first–of-its-kind offerings, creating new benchmarks with the introduction of value based accommodation brands, branded cuisines and the ‘eco-easy’ model of hoteliering. Today, these unique interventions have made ITC Hotels the ‘greenest luxury hotel chain in the world’ with all its premium luxury hotels LEED (Leadership in Energy and Environmental Design) Platinum certified.

Recognising the changing preferences of the business traveller, ITC launched ‘My Fortune’ this year under the ‘Fortune’ brand, designed to cater to the upscale business traveller. The first ‘My Fortune’ hotel was launched in Chennai during the year and further expansion is on the anvil.

In pursuit of ITC’s commitment to ‘Responsible Luxury,’ investments have been made to provide clean power to ITC’s hotels in Bengaluru, Mumbai and Jaipur. Further investments in wind energy were also made at the newly built ITC Grand Chola at Chennai.