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Sustainability Report 2011

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Chairman’s Statement:
ITC’s Vision and Strategy
Key Impacts,
Risks and Opportunities
ITC:
Organisational Profile
Report Profile,
Scope and Boundary
Governance, Commitments
& Engagements
ITC’s Triple Bottom Line GRI Index Annexures Independent
Assurance Statement
Self-declaration on Application Level
«»
 
 

Social Performance

Social Investments - Mission Sunhera Kal

Strengthening Rural Livelihoods

Soil and Moisture Conservation

The promotion of watershed management practices to control soil erosion in rain fed tracts is another measure towards strengthening the agricultural base of the farmers. This initiative was further enhanced with the various Government partnerships in different states.

The achievement at the end of this year was 13,204 hectares under the soil and moisture conservation programme. 416 large and small water-harvesting structures were constructed and it created 4.58 lakhs person days of work for the landless and marginal farmers.

As a result, the total area brought under soil and moisture conservation now stands at 64,498 ha while the number of water-harvesting structures increased to 3,229, covering more than 65,000 direct beneficiaries.

Activity Cum to
2009-10
Performance
2010-11
Cum to
date
Water-harvesting
Minor Structures (No) 1,755 228 1,983
Major Structures (No) 1,058 188 1,246
Total Structures 2,813 416 3,229
Watershed Area
Area Treated (Ha) 28,301 10,867 39,169
Critical Irrigation Area (Ha) 22,993 2,337 25,330
Total Watershed Area 51,294 13,204 64,498
Several partnership projects with the state governments and NABARD were initiated during the year. Of these, the Bhilwara IWDP project is in the fourth year while Jalna NREGA project is into the third year of implementation.

Some of the highlights of the partnership programmes include:

In Maharashtra: The PPCP MGNREGA model initiated in Jalna district has attracted attention from various quarters since its inception. Encouraged by its success, the model has emerged as a replicable model for other agencies as well.

In Rajasthan: The objective of ensuring transparency in the payment systems and ensuring payment within 15 days of completion of work was implemented at all the sites. The Panchayat members in the project villages were given intensive training in net planning and preparation of detailed project reports.

In Madhya Pradesh: MoUs were signed with the Panchayat and Rural Development Departments of the Government of Madhya Pradesh for three PPP watershed projects under the 'Integrated Watershed Management Programme' (IWMP). The projects will be implemented in Indore, Ujjain and Mandsaur districts. Two partnership watershed projects were also signed with NABARD in Shajapur and Chhindwara districts.

Improved Agricultural Practices

Another step towards improving farm productivity and increasing sources of income are through the promotion of efficient farming practices and technologies such as provision of timely and quality agri-inputs through composting varietal demonstrations and efficient management of water through group wells and sprinkler systems. During the year 2010-11, 2,177 farmers were covered through 46 group irrigation projects, 172 sprinklers, 318 compost units and 1,190 IPNM/ varietal demonstration plots.

     
Integrated Animal Husbandry Programme
     

The integrated approach to develop sustainable livelihoods for the rural community includes increasing the source of income for the farmers through developing the second most important livelihood asset for rural households – milch animals. The Integrated Animal Husbandry Programme assists small and landless households to upgrade livestock quality through cross-breeding by artificial insemination to boost milk productivity and provides a package of services to ensure safe delivery and animal health.

The total number of Cattle Development Centres (CDC) established to date is 210. 1.67 lakhs artificial inseminations (AIs) were performed during the year 2010-11. The period saw over 47,000 live births. Till date, the total number of calves born as a result of this programme stands at 1.51 lakhs.

 
Activity Cum to
2009-10
Performance
2010-11
Cum to
date
CDC (No) 161 49 210
Breed Improvement
No of AIs 4,07,609 1,67,378 5,74,987
No of pregnancies 1,79,880 72,080 2,51,960
No of calfing 1,04,233 47,051 1,51,284
Vaccination & health 1,77,701 38,612 2,16,313

  «»
Chairman’s Statement:
ITC’s Vision and Strategy
Key Impacts,
Risks and Opportunities
ITC:
Organisational Profile
Report Profile,
Scope and Boundary
Governance, Commitments
& Engagements
ITC’s Triple Bottom Line GRI Index Annexures Independent
Assurance Statement
Self-declaration on Application Level
Sustainability Reports Archives
Sustainability Report 2013 | Sustainability Report 2012 | Sustainability Report 2011 | Sustainability Report 2010
Sustainability Report 2009 | Sustainability Report 2008 | Sustainability Report 2007 | Sustainability Report 2006
Sustainability Report 2005 | Sustainability Report 2004