ITC's Aqua Care Centre in Kakinada, Andhra Pradesh, has revolutionised the concept of shrimp seed testing. Its sophisticated laboratory detects the deadly White Spot virus in the shrimp seed, and advises farmers on appropriate remedial action.

In the high risk business of shrimp farming, the wealth of information provided by aquachoupal.com has proved a great boon for farmers in Andhra Pradesh. This success has inspired ITC to plan its extension to West Bengal.