ITC's 'plantersnet.com' website enables Indian coffee growers like Nagappan ride out the volatility of the international coffee market. The site provides him with comprehensive updates on international prices from commodity exchanges like CSCE in New York and LIFFE in London. Coffee planters can also comprehend trends, trading ranges and chart patterns from customised fundamental and technical analysis by experts. Growers can also determine quoted raw coffee prices at international auctions from the 'Parity Chart' and the 'Calculator' provided on the site. 'Tradersnet', a special link on the site, brings a large number of coffee planters, traders and roasters together in a virtual market, providing ample opportunities to discover the most attractive prices. ITC also provides logistical support and risk management knowhow. Pitted as he is against global majors in an extremely price sensitive and highly volatile market, the Indian coffee planter has found a dependable knowledge partner in ITC.