ITC’s
Lifestyle Retailing business has brought international shopping experience to the Indian
consumer through its ‘Wills Lifestyle’ chain of 48 exclusive specialty stores in
38 cities across India.
ITC’s portfolio of product offerings
spans the entire range of distinct usage segments: ‘Wills Classic’ formal wear,
‘Wills Clublife’ premium evening wear and ‘Wills Sport’ relaxed wear.
Designer accessories from ‘Furla’ and ‘Valentino’ of Italy complement
the ‘Wills Lifestyle’ fashion portfolio.
ITC has also established a significant
presence in the high growth mid-priced segment with its ‘John Players’ range of
men’s wear. The brand is now available in over 3000 multi-brand outlets across the
country.
ITC’s contemporary design and R&D
facilities have enabled the Company to offer internationally benchmarked fashion
collections in every season, winning for ‘Wills Lifestyle’ the ‘Most
Admired Exclusive Brand Retail Chain of the Year’ award twice. |
