Strategically
leveraging its expertise in manufacturing world-class paperboards and creating customised
packaging solutions, ITC has notched up a 20% market share to become the second largest
player in India’s greeting cards industry within three years of launching its
‘Expressions’ range of cards.
A high calibre in-house design team and
access to a resource bank of acclaimed artists have combined to bring exceptional value to
the consumers.
ITC’s Social Cause range of Greeting
Cards launched in partnership with the SOS Children’s Villages of India, is today one
of the top brands of social cause greeting cards in the country.
ITC’s commitment to contributing to
the entire value chain has resulted in highly valuable partnerships in design and
manufacturing, enabling ITC to set benchmarks in quality. On the back of similar
partnerships on the retail front, ITC has created a robust distribution infrastructure of
more than 12,000 outlets in 700 markets across India. ITC’s ‘Expressions Valued
Customer’ scheme has succeeded in forging deep and dedicated partnerships with
retailers, adding significantly to long term capability building.
ITC has enlarged its product portfolio with
the introduction of ‘Paperkraft’ range of gift wrappers, autograph books and
slam books. With the launch of ITC’s ‘Classmate’ range of notebooks, the
Company has also emerged as a significant marketer of branded stationery for school and
college students.
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