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Experiments like e-Choupal show the
way forward in the application of modern science to the
betterment of the life of the people. We need more such examples of entrepreneurial
creativity.” |
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- Dr. Manmohan Singh, Prime Minister of India, while speaking on
‘India: The Next Decade’ at the Ninth Indira Gandhi Conference in New Delhi on
November 19, 2004 |
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The social agenda is an integral part of ITC’s philosophy. ITC is widely recognized
as dedicated to the cause of nation building. This vibrant view of social conscience
allowed ITC to recognize the unique opportunity of blending shareholder value creation
with social development.” |
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- C K Prahalad in ‘The Fortune at the
Bottom of the Pyramid: Eradicating Poverty through Profits’ |
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e-Choupals demonstrate that in an emerging economy, a profitable enterprise can deliver
social good without an unnecessary trade-off between the two.” |
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- David M Upton, Albert J Weatherhead III
Professor of Business Administration, Harvard Business School |
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